Indian Retail market

Indian Retail market The Indian Retail market is growing with a rapid pace. India is the most eye-catching retail market today with abundance of opportunities. We can notice that global market have acquisitively eyed Indias retail market over a long period, so it arrive as no shocking news, when Marks Spencer took another deal in April 2008 with Indias multinational company i.e. Reliance Industries Limited. The United Kingdom food and clothing chain Giant Marks Spencer teamed up with Indias multinational company Reliance Industries in broadcasting the news to open 50 stores over the next five years durations. The motivation behind this was clear that India has the second largest inhabitants in the world, where as more than half of it inhabitants is beneath 25 years old, while its economy has expanded at over 8.5% annually since 2003 meaning there is a rapidly escalating middle class with money to spend(Anon, 2008). Initially Marks Spencer had tied up with the Planet Retail but unsatisfied with the pace of expansion with Planet Retail. Stores were too sma ll and price of the product were expensive, but Planet Retail will remain franchisee of Marks Spencer (Anon, 2008). At present Marks and Spencer, has 14 franchised stores running in India, which apply to the Foreign Investment Promotion Board (FIPB), the government agency that approves investments in the country from abroad, to own a 51% stake in the joint venture, Marks and Spencer Reliance Pvt. Ltd (Roy, 2008). Commerce and Industry Minister Kamal Nath recently observed that luxury is not a product but an emotion and it has both aspirers and admirers. India will engage the world. In the last three months alone, over $400 million investment has been made in India. This shows that the world is bullish about India and its consumers, he said. Currently, 100 per cent foreign direct investment is allowed in wholesale trade, but only 51 per cent in single brand outlets (Menon, 2008). Since Marks Spencer owns 51% and rest of the share i.e.49% are owned by Reliance Industries Limited. Both the conglomerate companies will invest  £29million in the joint venture. According to Sir Stuart Rose Marks Spencers chief executive, Strategy is to achieve 15%-20% of Marks Spences sales from its international business within the next five years. Knocking the door of one of the fastest growing consumer market in the world. The nation is expecting that middle class generation will increase by 350 million by 2015(Hall, 2008). The new stores will be called as seamless malls gigantic shops within shops and separate boutiques mainly selling home ware and clothes in Mumbai, Delhi, Bangalore and other major metropolitan hubs (Anon, 2008). Through strength of technology, logistics and property reliance has become the leading player in retail market. Joint venture not only enhances both the parties but also the consumers. The goods and services will be available in economical rates, due to this purchasing power of individual will increases. Size of stores will be spread around in 20,000 sq ft, as size is big employees requirement will be more in order to provide quality services to consumers. Customer can collect their favourite brand by shopping less than one roof. Branded household and garments will be available for consumer at cheaper rate. Thus joint venture between two the multinational companies will not only enhances profit margin of their venture but also economy and satisfying the people through providing good quality services as well as creating employment opportunities.

Case Study Trendyol Turkey

Case Study | ROI/Sales Results 15% increase in sales in the Milla by Trendyol store on Trendyol (the store with highest number of sales in 2011). +100,000 more visitors to the site. 11 million people reached and 250,000 clicks generated on Facebook in less than 2 days. The ‘People talking about this’ metric increased by 22,000 during the campaign. Trendyol acquired 25,000 new fans. How Trendyol used Facebook to publish a celebrity video and increase sales by 15%. GoalsTrendyol wanted to use Facebook Pages, ads and sponsored stories to: Promote its video featuring a Turkish celebrity. Drive awareness and sales of the Milla by Trendyol fashion brand. Expand its Facebook community. â€Å"The impresive campaign results proved once again that it is always a good investment to try out the new ad formats on Facebook† Mustafa Kemal Temel, Online Marketing Director, Trendyol Facebook Ads & Sponsored Stories Approach Pages First Trendyol produced a video featuring Turkish c elebrity Hadise modelling Milla by Trendyol’s autumn/winter collection.The video included Hadise explaining that this was the ? rst time a private shopping site had produced its own brand in Turkey and telling the audience how much she loved the Milla by Trendyol brand. Trendyol also produced a special â€Å"clickable† version of the video, which it used to launch its promotion with Hadise. Facebook users could click on products in the video and be taken to the corresponding product pages on its website and Facebook store application where they could purchase the items. Trendyol then posted the video to their xisting Facebook fans on its Facebook Page, to drive initial engagement and awareness. For the launch, Trendyol posted the video to its Facebook fans to drive initial engagement and awareness. Then to extend its reach, Trendyol used Ads and sponsored stories that included links to the video. Trendyol Facebook Page Trendyol is one of the leading fashion and private shopping websites in Turkey. It was established in March 2010 and acquired more than four million members in 18 months. Facebook. com/Trendyol Ads Facebook: Building Essential Connections

Analysis Of The Movie Lecrae - 1689 Words

Introduction- From living a life of being molested as a kid, selling drugs, being in gangs and violence, Lecrae is truly an anomaly. Lecrae is a musician that has been trying to shine through the light of mainstream recognition. He has been labeled, and is labeled to this day, a christian rapper. He doesn’t like to be labeled as that because people envisage him as a bible thumper before they even listen to his music. He talks about real life situations in his life and the world. Lecrae is an amazing artist with an amazing message which makes him an influential artist to the world by really touching people’s hearts with his music. With a long journey from being in the ghetto, to finding God and becoming the most popular gospel rapper in America, this is Lecrae. Background of Artist: Lecrae- Lecrae Moore was raised on the soil of the south side of Texas in Houston. He was raised by a single mother and frequently moved locations throughout his childhood. He moved from San Diego, to Denver, and finally to Dallas. This exposed him to various types of cultures which influenced his music as he grew up. Before he venerated God and used his message with producing music, he inherited rap music as a way to release tribulations off his mind from living the street life. He has sold drugs, done drugs, committed gang crimes and many more nefarious actions in his life before accepting God. By the time he was 25, he joined a record label called Reach Records. He released an album that was

The Great Gatsby By F. Scott Fitzgerald - 1385 Words

The Great Gatsby, written by R. Scott Fitzgerald follows the story of a man by the name of Nick Carraway. Nick tells the story of his life while meeting the wealthy, esteemed Jay Gatsby. Jay Gatsby always aspired to be rich and live the lifestyle that came along with it. As Gatsby’s character becomes more in depth it is learned that he was in love with a rich woman named Daisy. Daisy and Gatsby meet a few years prior and fell in love. The problem was Gatsby was in no way wealthy. Someone of Daisy’s status could never be with a man like that. The two lovers eventually end up having to part ways. While Jay Gatsby’s life might seem like a dream with all of the money, fancy house parties, and pompous, high and mighty people it’s not so much†¦show more content†¦This meeting eventually rekindled Daisy’s feelings for Gatsby and they start a secret relationship. This complicates things because Daisy’s Husband is not happy to find out what has been taking place between them. The climax of the story is when Tom confronts Gatsby about his relationship with Daisy. Tom tells Gatsby that he can’t be with Daisy anymore and that their affair has to stop. He also tells Gatsby â€Å"You must be crazy!† (to think that Daisy still loves him). In this moment in the book Daisy makes the choice to stay faithful to her husband. Yet again choosing Tom over Gatsby. Maybe Gatsby will never be enough for her. The conclusion is Daisy choose to stay with Tom. Daisy said â€Å"Even I can’t say I never loved Tom.† This is Daisy realizing that even though there was something between her and Gatsby she will always love her husband. The Protagonist of the story is Gatsby. The story shows him with the constant struggle of trying to change himself to appease Daisey and gain her attention. The antagonist of the story is Tom. Tom represents all of the qualities that Gatsby aspires to have. Tom is wealthy, popular, and has a great reputation. These are all things that Gatsby thinks he needs to posses in order to win over Daisey. Jay Gatsby is considered a round character. The reader can see many different sides of Gatsby. The reader can see how loving and caring he is while they also see how mysterious and obsessive he can be.